BOSTON – Nov 1, 2012 – Columbia Management received a top honor from the Mutual Fund Education Alliance (MFEA) at its annual STAR Awards. The firm was recognized for Best Overall Advisor Communications among large firms with more than $100 billion in assets under management. The award is given to the firm that demonstrates outstanding achievement in overall efforts to support financial advisors.
Columbia Management also earned six individual STAR Awards in the following categories:
Best Retail Electronic Newsletter:
Best Advisor Special Communication:
Columbia Management Learning Center Platinum Program
Best Advisor Ad Campaign
“A Way of Working that Works” advertising campaign
Best Online Advisor Services:
Columbia Management Learning Center micro site
Best Advisor Social Media Campaign
“We are honored to be recognized for our efforts to support and educate financial advisors and clients.” said Christopher Thompson, head of intermediary distribution, product and marketing at Columbia Management. “We have a great team that continually strives to improve our materials and help investors make informed investment decisions.”
About the MFEA STAR Awards:
For more than 15 years, The MFEA — a national mutual fund industry trade association — has recognized companies in the fund industry that excel in marketing, education and communications for shareholders, advisors and plan participants. Each year MFEA examines the best educational materials, both in print and electronic, in the industry and then asks industry judges to select from the best. Entries are evaluated on educational value, message comprehension, ease of use, effective design and how successful the entry was at meeting the overall marketing objective.
About Columbia Management:
Columbia Management is the eighth largest manager of long-term mutual fund assets with $340 billion under management as of September 30, 2012. Columbia Management is a subsidiary of Ameriprise Financial, Inc. (NYSE: AMP). For more information please visit columbiamangement.com