Ameriprise Financial Releases New Ad Highlighting the Power of Relationships Built on Trust

Minneapolis – March 8, 2019 – Ameriprise Financial (NYSE: AMP) today released a new television ad that demonstrates the firm’s commitment to helping clients feel confident, connected and in control of their financial lives. The launch of the new 30-second spot, titled “Trust,” coincides with International Women’s Day. “Trust” depicts a woman reflecting on her long and trusted relationships with the women in her inner circle. Among this group is the woman’s Ameriprise advisor, Beth, who was referred to her by one of her closest friends. The spot conveys how Ameriprise advisors cultivate trusted relationships with their clients – by taking the time to understand what’s most important to them, and offering comprehensive advice and solutions to help them achieve their financial goals.

Ameriprise Financial Launches New Ads Showcasing the Brilliant Experience It Delivers to Clients

Ameriprise Financial (NYSE: AMP) is ushering in 2019 with new advertisements that bring to life the personalized experience the firm and its approximately 10,000 financial advisors deliver to clients. The latest round of ads introduces the next chapter of the firm’s successful Be Brilliant® brand platform, which has evolved to appeal to the needs of a multigenerational audience. Launched in 2015, Be Brilliant® focuses on how Ameriprise helps clients achieve moments of brilliance in their everyday lives and retirement. The new iteration of the brand platform includes two, 30-second television spots that underscore the firm’s commitment to providing one-to-one advisor-client relationships, personalized advice, and solutions to help clients feel confident, connected and in control of their financial lives.