Executive Vice President – Marketing, Corporate Communications and Community Relations
Deirdre McGraw and her Ameriprise Marketing, Communications and Community Relations teams help promote and protect the Ameriprise Financial brand and reputation, and ensure that consistent and effective messages are delivered to our advisors, employees, clients and external stakeholders.
 
McGraw and her teams are responsible for brand management, advertising, marketing programs, client communications and digital and interactive marketing. She also leads internal communications to employees and advisors, meeting management and public communications. McGraw and her team are also responsible for the company's community relations and philanthropic programs as well as state government affairs.
 
McGraw brings 28 years of marketing and communications experience in financial services. She joined American Express, the former parent company of Ameriprise Financial, in 1995 where she held leadership positions in Global Financial Services, Travel Related Services International and Establishment Services. In 2000 she became a member of the Chairman and CEO's office working on enterprise-wide initiatives, business planning, organizational effectiveness and Chairman's communications. McGraw served as a senior leader on the team that orchestrated Ameriprise’s successful spin-off from American Express in 2005, which remains one of the largest spin-offs in U.S. history.
 
She has a bachelor's degree in American studies from Lehigh University in Bethlehem, Pa., and until recently served as a member of the Dean's Advisory Council for the Lehigh University School of Business. McGraw currently serves on the Hospital for Special Surgery Pediatric Council in New York City.

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