Ameriprise Financial Launches New Ad Campaign: When it Comes to Financial Advice “Even Professionals Need a Professional”
The spots, “Advisor” and “Architect,” feature voiceover dialog that conveys the personal relationships and deep level of care that Ameriprise financial advisors cultivate with their clients. The corresponding visuals showcase clients speaking with their financial advisors over live video as they review their accounts and financial goals through the company’s suite of collaborative online tools.
- “Advisor” portrays an Ameriprise financial advisor who reflects on the most important aspect of her job – helping people and giving them personalized advice to make it through today’s challenges while staying focused on tomorrow’s goals.
- “Architect” depicts an Ameriprise client who is an expert at helping people build their dream homes, but when it comes to building his financial future, he turns to his trusted Ameriprise financial advisor for advice.
“Even Professionals Need a Professional” will run across broadcast news programming, including CBS Evening News, ABC World News Tonight, CBS Sunday Morning and Face the Nation. Additionally, it will air on cable news, sports and entertainment programming on CNBC, Fox Business, NBC Sports Network, Golf Channel, BBC America and Food Network. The campaign also includes online advertising on CNBC.com, Marketwatch, Barron’s, New York Times, YouTube, Weather.com and CBS Sports, as well as social media creative, and customizable content available for Ameriprise financial advisors to use in their local markets.
Invisible Man developed the creative for the campaign and MayoSeitz served as the media buying agency for Ameriprise.
The new spots can be viewed on the Ameriprise YouTube channel.
About Ameriprise Financial
At Ameriprise Financial, we have been helping people feel confident about their financial future for more than 125 years. With extensive advisory, asset management and insurance capabilities and a nationwide network of approximately 10,000 financial advisors, we have the strength and expertise to serve the full range of individual and institutional investors' financial needs. For more information, or to find an Ameriprise financial advisor, visit ameriprise.com.
Working with a financial advisor does not guarantee investment success.
Investment products are not federally or FDIC-insured, are not deposits or obligations of, or guaranteed by any financial institution, and involve investment risks including possible loss of principal and fluctuation in value.
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