Senior Vice President – Financial Advice Strategy and Marketing

Marcy Keckler is the Senior Vice President of Financial Advice Strategy and Marketing at Ameriprise Financial.
She leads the overall strategy for financial advice at Ameriprise, including the Ameriprise Client Experience and Confident Retirement® programs. Keckler and her teams are also responsible for client acquisition, retention, field engagement and marketing programs. The purpose of this work is to enable thousands of financial advisors to help millions of clients achieve their financial goals and dreams through personalized advice.

Keckler has been with Ameriprise Financial (formerly American Express Financial Advisors) for 24 years in a variety of positions in financial planning, marketing, and interactive development.
Her commentary and quotes on retirement and personal finance have been featured in numerous media outlets including The Wall Street Journal, USA Today, MarketWatch, Forbes and US News and World Report.
Keckler is a CERTIFIED FINANCIAL PLANNERTM certificant (CFP®), a Chartered Retirement Planning Counselor (CRPC®) and a Retirement Income Certified Professional (RICP®). She also holds Series 7 and Series 24 FINRA securities licenses. She is a graduate of Georgetown University. 
Keckler serves on the board of directors for the Division of Indian Work, the oldest direct service organization for Native Americans in the Twin Cities. The Division of Indian Work operates a family of programs to help urban American Indian adults and youth succeed. She also serves on the board of directors for the Angel Foundation, which provides financial and emotional support to adults with cancer and their families.
Investment advisory products are made available through Ameriprise Financial Services, LLC., a registered investment advisor.
Ameriprise Financial Services, LLC. Member FINRA and SIPC
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